This week’s lecture boils down to one thing: If you wouldn’t say it in person or on air, don’t post it on social media. It doesn’t matter if you’re a well-known celebrity or a relatively unknown graduate student, the rule applies to all! The nature of social media (especially Twitter) is that anything you say can go viral in minutes. Even if you have post-posting regrets and delete a controversial comment, there’s a good chance that others have already seen, documented, or shared your content.
Social media has changed the dimensions in which people can connect with news personalities, public figures, and celebrities. Long gone are the days of only seeing them when they’re in a controlled setting (work, press circuits, etc.). Social media gives us access to what public figures are doing and thinking 24/7. While this unlimited access is great for the fans, it does add a little bit more pressure to the public figures.
For instance, if a broadcaster feels passionate about a specific issue, they may have to stifle their opinions in order to remain unbiased for the viewers. Journalists also may have access to information that hasn’t been made public yet. They shouldn’t take to social media to spout off about confidential information until they have been given the green light from an editor or producer. Broadcasters and journalists always have to be aware that they’re representing an organization/brand whether they’re on the clock or off.
As a news editor or producer, you have to be vigilant about what your reporters are saying online. At a previous newspaper that I worked at, we had an older staff, many of which hadn’t yet embraced Twitter. These factors made it pretty easy to stay on top of what our reporters were saying on social media, on and off the clock. As news continues to evolve and Twitter plays a larger role, they’ll have to put formal social media guidelines in place. These guidelines will have to explain that the reporter is in the public eye and represents the brand, and they don’t have the luxury or saying whatever they want online.
Celebrities have a little bit more leeway when posting on social media. Although social media is an extension of their brand and certainly can affect their public image, they’re not bound by rules stating that they need to remain impartial. Sometimes letting their opinions be heard can make them seem more human and can earn them more fans/followers. However, just because they can tweet every single thought, doesn’t mean that they should. There is a fine line between appearing more human and looking plain crazy (cough, cough Amanda Bynes). As entertaining as it is for us regular people to read about Kanye feuding with Kimmel, it’s best to keep the drama off social media. It makes you appear unprofessional and kind of like a middle school girl! (That applies to everyone, not just celebrities!)