Introduction

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Hey everyone! I’m Lauren Roberts and this is my third semester in the Masters of Communication program at the University of Florida.

I was born and raised in Columbus, Ohio, and I’m a proud Buckeye! I graduated from Ohio Northern University in 2011 with degrees in journalism and public relations. After graduation, I worked as a newspaper editor, which I thought was my dream job. After a year of “living the dream,” I realized that it wasn’t the career path I wanted to take for the rest of my life.

I worked in marketing while I was trying to decide what move to make next. During that time, I had the opportunity to blog and work on social media sites and I loved it! I knew that I wanted to continue working with social media, but I didn’t realize there was any formal educational program for it until my mom directed me to the program at the University of Florida. Hands down, going back to school and being part of this program has been one of the best decisions I have ever made!

I’m currently working as the Social Media Intern for Sparkle Life, a jewelry company located in Gainesville.

I love that we get to practically apply everything that we learn in the program. I’ve also found it very advantageous that I get to learn from people who are at the forefront of the social media industry. I was interested in Social Media Ethics because it’s so relevant in today’s society. You can’t turn on the news without hearing about how a business’ or individual’s reputation has been affected by what they’ve posted on social media sites.

When I’m not doing school work I enjoy running, watching and playing sports, hanging out on the beach, and spending time with family and my cat Mylee. I’ll actually be getting married to my fiance Matt during the semester (19 days and counting!), so this should be an extremely crazy time for me! I’m just trying to focus on the fact that the day after the semester finishes, I’ll be headed to the Dominican Republic for our honeymoon!

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